Do not download the app, use the website

Do not download the app, use the website

What is it that the browser can't do?
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The 2010s was the Wild West of the mobile world. "Mobile-first" was the buzzword, much like "AI-first" is today. Every company, from the biggest social media giants to your local pizza parlor, seemed to be pestering you to download their app. There was a genuine hype train, and everyone was on board. The apps, frankly, were always mediocre, and a far cry from the full functionality of their website counterparts. But the message was clear. If you weren't on mobile, you were falling behind.

Fast forward to 2025, and that hype hasn't entirely faded. In fact, it's evolved into something a little more… persistent. If you've ever opened Reddit, LinkedIn, Pinterest, or practically any popular service on your phone's web browser, you've likely encountered it. A relentless push to download their app. They use every dark pattern in the book, subtly nudging you, sometimes even tricking you, into clicking that "Get the App" button. It feels inevitable, doesn't it? Like you're constantly fighting against the current.

But if you're already a regular user, happily browsing their service through your phone's web browser, why are they still so desperate for you to switch to the app?

Beyond the Hype: The Real Reasons Companies Want You on Their App

The answer, in short, is data. A lot of it. And access. A whole lot more of that too.

Think about it this way. What can a website on your browser really get from you? Unless you manually upload your contact information, or there's a serious security vulnerability, a website's access to your phone's deeper functions is quite limited.

Apps, on the other hand, are a different beast entirely. They are designed to integrate much more deeply with your device. When you download an app and want to use a particular feature, you're often prompted to grant various permissions. And let's be honest, how many of us meticulously read through every single permission pop-up? Most of the time, we just tap "Allow" to get to what we want to do.

This seemingly small action can grant companies a treasure trove of information and control:

All of this data extraction and deeper device interaction is significantly more difficult, if not outright impossible, for a website running in your browser. The web browser, in its own right, is a powerful and increasingly capable operating system. It can play video and audio, support WebGL for advanced graphics, and even has USB support. Most companies aren't even scratching the surface of what's possible with a modern web browser. Their primary motivation for pushing the app, more often than not, seems to boil down to gaining more access to your personal data and behavior.

The Unseen Cost of Convenience

Even if you're not particularly "paranoid" about your data, it's worth asking: what can they possibly want to do in their app that they can't already do in the browser? Often, the answer is nothing that truly benefits you more. The perceived "convenience" of an app often comes at the cost of your privacy and control.

It's incredibly easy to give information away. But once that data is out there, it's nearly impossible to take back. While regulations like GDPR can ensure that data is deleted from a company's database, they can't guarantee that data which has already been sold or shared with third parties will also be erased.

So, the next time you're met with that insistent prompt to download an app, take a moment to consider what you might be giving up. For me, I'm sticking to the website. My browser offers all the functionality I need, without inviting a constant digital spy into my pocket. And that, in my book, is a win for privacy and control.


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Comments(3)

blakete :

Love your content and the audio recording of you reading the content. However, please remove the music! It feels distracting and unnecessary. Thanks!

Ibrahim author :

Hi Blakete, thanks for the feedback. The music covers the background noise from low quality microphone! Eventually I'll have a better setup.

Franky :

What you say here would be true if the browser world was not the wide wild west, and if Apple did not intentionaly kill webapps. As an app editor, I would LOVE for my users to be able to rely on the webApp version of my product. And I have no problem with asking them explicitely if I want to access their location etc. BUT Apple has made it a headache for instance to receive notifications from a webApp: you can't get them unless you install the webApp, and you can't suggest installing the webapp to your user (well you can, but they have to do it manually, and you have to guide them through the process... and you lose them). So if you have a chat system for instance, webApp's don't work on Apple. Then you have for instance Samsung who decided to kill any dark mode setting in their custom web browser. Implement a dark mode theme, do all as it should be, clean css etc., and they rewrite you color palette anyway, making many sites unusable in dark mode. Ciao webApp. The list goes on and on.

So you're right that big companies want you to use store apps they can get to your data. But sometimes, there isn't much choice, and you're forced to go that route anyway :-/

Let's hear your thoughts

For my eyes only