Every time Apple releases a new iPhone I can't help but feel bad for all the competition. The specs alone show that when it comes to performance Apple is miles away from the 2nd place. The physical design gets copied by everyone else. I can clearly see that that hardware is superior, the software is coordinated, the experience is pleasant. Yet, I don't think I will ever buy an iPhone.
I can say so because after using the iPhone for work for the past decade, I prefer Android. No, it's not because android is better either, I just like my current phone.
I often watch the hundreds of YouTube reviewers reviewing new devices and I find it useful to know what new phones are capable of. But so far, they haven't lead me to buy a new phone. In fact my phone is 4 years old now.
I don't use this Windows machine because it's superior to the Mac. I like typing my blog posts on this minimal text editor.
I don't use my Linux machine for development because it's superior to my Windows machine. In fact, my Windows machine is way more powerful. But I like developing under Linux.
I don't use PHP for my personal projects because it's the most amazing programming language. In fact, it has a lot of quirks compared to other languages. But I like using it for my personal projects.
Mac users don't stick to Apple because it is the better product. They just like it. Macs are probably good machines, but that's not the deciding factor.
We don't get the better product. We get the one we like.