Generative Tools Are a Spammer's Dream

When it comes to generative content, whether it’s video, audio, or images, there’s one group that’s been quick to embrace these tools with open arms: spammers.

For spammers, the ability to churn out endless content without human intervention is a dream come true. They’re not looking to create a cinematic masterpiece or a thought-provoking podcast. They’re looking for scale. Quantity over quality is their mantra, and generative tools fit that bill perfectly.

Case in point, Amazon recently implemented a policy limiting individual accounts to publishing just three books per day. Yes, per day. That’s not a typo. It’s a response to spammers flooding the platform with AI-generated ebooks faster than you can say “Kindle Unlimited.” Even three books a day seems generous for the average person, but for spammers, it’s a bottleneck. After all, why stop at three when your AI can pump out 30 in a matter of hours?

YouTube, of course, is also feeling the heat. Like clockwork, new tutorials pop up on how to automate entire channels using generative tools. Forget drop-shipping; the new hustle is creating faceless channels with endless AI-generated videos designed to rake in ad revenue.

I wouldn’t have known how bad it’s gotten if not for my mother. She started sending me videos from one of these accounts. At first, I ignored them. But then I noticed something odd: the videos were all from the same channel. Curious, I clicked through. The account had seven million subscribers. SEVEN. MILLION.

These videos were awful. Procedurally generated content with robotic voiceovers, vague narration, and visuals that barely matched the topic. Watch for more than two minutes, and you realize these videos don’t even have a point. It’s just a blur of generic b-roll and shallow commentary designed to keep you watching long enough to trigger ad impressions.

To make matters worse, this channel was uploading multiple three-hour videos every single day. Who has time to produce that much content manually? Nobody. Who has time to watch it? Apparently, millions of people—or at least, millions of bots.

While generative tools are often marketed as a way for creatives to save time or enhance their workflows, let’s be honest: Steven Spielberg isn’t sitting at his desk typing prompts to generate the perfect action scene. These tools aren’t designed for meticulous, deliberate creators; they’re tailor-made for spammers looking to game the system. Add some AI-generated audio, slap on some incoherent video, and voilà! A monetized mess served up to unsuspecting viewers.

The sad part is, this isn’t just about annoying spam. This endless torrent of low-effort content has real consequences for the rest of us. It clogs up platforms, dilutes quality, and makes it harder for genuine creators to get noticed. The digital space becomes a landfill, where finding something meaningful feels like digging through layers of trash.

Sure, generative tools have their uses. But the ones who stand to benefit the most aren’t filmmakers or authors or artists. They’re the spammers. And in the end, we all lose.

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