Programming insights to Storytelling, it's all here.
The ultimate experience on YouTube is to have you watch an infinite amount of videos. If you ask Susan Wojcicki (YouTube's CEO), if her goal is to have the maximum number of people glued to the YouTube app in perpetuity, of course her answer will be no, and she will not be lying. We all know that spending an excessive amount of time in front of a screen is not a healthy behavior. But the fact is, this is exactly what the algorithm that serves you your next video is trying to do. And if it succeeds in doing it's job, you will watch videos in perpetuity.